NRG Stadium / Pepsi / BOTB
WAA, in partnership with BOTB along with NRG Stadium and Pepsi, developed an augmented reality (AR) community engagement experience for the National Battle of The Bands in Houston. With an 8-digit impact on the city, the event necessitated innovative digital solutions. WAA's AR initiative aimed to enhance attendee engagement through interactive games, virtual merchandise, exclusive offers, and social sharing opportunities. By leveraging AR technology, the consortium and sports commission achieved their digital engagement and advertisement goals while providing an unforgettable experience for attendees.