WAA, in collaboration with BOTB, NRG Stadium, and Pepsi, developed an augmented reality (AR) community engagement experience for the National Battle of The Bands event in Houston. The National Battle of The Bands was a significant event with an 8-digit impact on the City of Houston, making it imperative to leverage innovative digital solutions to enhance engagement and advertisement goals. WAA was proud to assist the consortium and the sports commission in achieving their objectives through this cutting-edge AR initiative.
The AR community engagement experience aimed to revolutionize how attendees interacted with the event, leveraging the latest technology to create immersive and interactive experiences. By overlaying digital content onto the physical environment of NRG Stadium, attendees were able to engage with Pepsi-branded elements and event-related content in exciting new ways. This included interactive games, virtual merchandise, exclusive offers, and opportunities for social sharing.
Key features of the AR experience included:
1. Interactive Visuals: Attendees could participate in AR games themed around the National Battle of The Bands and Pepsi products, enhancing their overall event experience.
2. Exclusive Offers: Pepsi-sponsored promotions and exclusive offers could be unlocked through the AR experience, driving engagement and brand loyalty.
3. Social Sharing: Attendees could capture and share their AR experiences on social media platforms, extending the reach of the event and amplifying brand visibility.
Through this innovative AR initiative, WAA aimed to elevate the attendee experience, increase brand engagement, and contribute to the overall success of the National Battle of The Bands event. By harnessing the power of augmented reality, the consortium and the sports commission were able to achieve their digital engagement and advertisement goals while leaving a lasting impression on attendees and the City of Houston.
